Blog > Markenreputation

Gleich zweimal: Amazon Cyber Monday

Dezember 8th, 2011. Eingestellt von

Mitte November stand Amazon noch heftig in der Kritik: Der Onlineversandhändler ließ 1500 Hartz-IV-Empfänger als unbezahlte Praktikanten auf Staatskosten arbeiten. Die Empörung darüber in den Sozialen Medien war groß.

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Influence Isn’t Just Online: The Perils of Ignoring The Less Followed

August 24th, 2011. Eingestellt von

Did you ever hear someone make the claim (very wittily), that “the more friends you have on MySpace the fewer friends you have in real life”?

Whilst this may have been grossly and unfairly oversimplifying things, it carried a sentiment that sort of seemed to make sense at the time: if you spend all »


Sentiment Analysis: Machines Are Like Us

August 4th, 2011. Eingestellt von

Mashable recently wrote a piece about “vertical-specific” social media monitoring, and whether it could be the market’s next big thing.

A company called Cruvee who specialise in monitoring the wine industry were featured, and there have been a few other blog posts about them lately too.
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Finding Gold in Social Data

Juli 22nd, 2011. Eingestellt von
Brandwatch

At the end of June Brandwatch’s VP North America Seb Hempstead gave a talk at the Corporate Social Media Summit in San Francisco called Finding Gold in Social Data. Seb received lots of great feedback at the event and on Twitter during the talk, so we thought we’d share »


iPhone 5: The Sony iPhone

April 6th, 2011. Eingestellt von

Following the news of their CEO’s accidental disclosure, Sony have inadvertently stolen the iPhone 5 conversation from Apple.

The first murmurs about the revelation seem to have appeared on 9 to 5 Mac on April 1st, when Seth Weintraub posted a blog update live from Talking Tech with Sony and The Wall Street Journal, where CEO Sir Howard Stringer let the information slip. The WSJ then reported fairly undramatically on the event a few hours later, but it wasn’t long before tech sites picked up on the significance of the incident, including Mashable with the headline ‘Sony CEO Accidentally Reveals Secret Details About iPhone 5’.
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Liveliest Brands On Twitter

März 10th, 2010. Eingestellt von
bw-thumbs-liveliest

We’ve put together what we think is a pretty interesting chart. It shows those brands with the liveliest presence on Twitter during the month of February. »


A List

Dezember 9th, 2008. Eingestellt von

We at Brandwatch thought it would be a good idea to put a list together. End of year retrospectives, reviews of the year, top films and books of the year, these are all part of the fun of this here season. So, after this little intro, we’ll show you ours. »


Ranking Brands By Their Online Sentiment

November 10th, 2008. Eingestellt von

This summer The Metro Newspaper asked us to track the online sentiment towards this years big brother contestants. So, we put them into the system and  I spent the next ten weeks monitoring daily, what Brandwatch brought back. Every morning, armed with a steaming cup of coffee i logged in and patiently scanned the content Brandwatch picked up; lots of mindful insight like the biggest topic of “ugly bitch”  and inspiring comment,  “did yah see nicole doin the thriller dance she fort shu was pua amazinn”. »


You Just Can’t Beat Marks’ – Sorry Tesco And Sainsbury’s

Juli 14th, 2008. Eingestellt von
bw-thumbs-marks

I don’t know about you – but growing up in the UK through the 80’s and 90’s (I wish it was later), I have an in-built love for Marks and Spencer. Yes, it’s true. »


Why Do People Talk So Little About Some Big Brands

Juli 3rd, 2008. Eingestellt von

Alan Mitchell wrote in Marketing Week last week about online peer-to-peer marketing. The central theme of his article is that it is early days for Marketeers in this space and that the web and p2p or c2c communication is throwing up some answers to questions that haven’t even been asked yet. »


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