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Finding Gold in Social Data

Juli 22nd, 2011. Eingestellt von
Brandwatch

At the end of June Brandwatch’s VP North America Seb Hempstead gave a talk at the Corporate Social Media Summit in San Francisco called Finding Gold in Social Data. Seb received lots of great feedback at the event and on Twitter during the talk, so we thought we’d share »


Living Social’s $3bn valuation

April 5th, 2011. Eingestellt von

Since the end of 2010, when Amazon invested $175m in Living Social – the group buying website has been closely watch by investors.

We have a look at livingsocial’s journey through social media from it’s Amazon investment to today’s news on its $3bn valuation. What does the investment and new valuation mean for consumers and is it only as good as the offers it pedals?

Fig 1. Volume of mentions for livingsocial.com


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Brandwatch Tutorial – Session 7: How can I make my data more relevant?

Februar 11th, 2011. Eingestellt von

Welcome to the seventh instalment of the Brandwatch tutorials. As we reach the half-way point of this series, we are going to look at a common and extremely important aspect of Social Media Monitoring: data quality. Brandwatch prides itself in the quality of the data it provides, with low spam, no duplication of mentions, etc. But there are several techniques which you, as a user, can employ to make sure you get the most out of it. »


Brandwatch Tutorial – Session 5: What are the industry trends?

Dezember 10th, 2010. Eingestellt von

Welcome to the fifth instalment of the Brandwatch tutorials. Today we are going to look not just at a single query, but at the main subjects of discussion around a whole industry or topic. If you want to monitor and manage a brand, it is crucial to understand the bigger picture, the context surrounding that brand, by analysing the global trends of the brand’s industry. Click here for the video that accompanies this post. »


Brandwatch Tutorial – Session 3: What are people saying about my brand?

November 26th, 2010. Eingestellt von

This is the third part of the Brandwatch tutorial. In the previous sessions you learnt how to get a first idea of a query’s online buzz, and how to compare that query to some competitors. In this third session we can dig a bit more into the details of the buzz surrounding your query. Click here for the video that accompanies this post.

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Durrants wird Investor bei Brandwatch

November 22nd, 2010. Eingestellt von

Das führende britische Media Intelligence Unternehmen Durrants hat einen Anteil an Brandwatch erworben, einer in Brighton, Grossbritannien ansässigen Technologiefirma für Social Media Monitoring. Die Entscheidung fiel nach einer Testphase, in der sich Brandwatch Durrants zufolge als „äußerst überzeugend“ empfahl. Brandwatch hat auch eine Niederlassung in Stuttgart.
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Brandwatch Tutorial – Session 2: Competition benchmarking

November 19th, 2010. Eingestellt von

Welcome to the second part of the Brandwatch tutorials. In this instalment we will look at how to perform basic competitor analysis.

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Brandwatch Tutorial – Session 1: Social Media Monitoring 101

November 12th, 2010. Eingestellt von

Let me introduce you to a series of posts on how to use Brandwatch for Social Media Monitoring and Reporting.

This series should explain how to get the most out of Brandwatch, in very practical terms. Each post will describe one particular use-case, starting from the simplest all the way to more advanced uses. »


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